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Partner growth center

Assets, campaigns, and customer tracking that move pipeline.

Butterfly partners need more than a logo and a handshake. This page defines the asset library, campaign center, customer/contact fields, and training queue that turn identity recovery interest into proof, pilots, and paid work.

Launch packet

Public-safe assets partners can use immediately.

This packet is designed for first conversations and warm forwarding. It includes the customer-facing deck, one-page handout, demo, and Okta-owned proof links. Internal call scripts, named prospect notes, pricing nuance, and objection strategy stay out of the public partner hub.

Sharing boundary

Partners can share these assets as Butterfly materials. Partner badges, reseller status, delivery certification, discounts, and production access still require written approval.

Design kit pattern

The asset center is a reusable growth surface, not a file dump.

Every card in this system exists to move a buyer or partner to the next proof point: install, validate, scope, drill, certify, or hand off evidence.

Okta credibility

Activate tier + OIN listing

Use the Okta relationship as factual trust proof: Activate tier, published Okta Integration Network listing, and Partner Community access.

View partner proof

Partner assets

Collateral tied to action

Every asset maps to a motion: first conversation, audit evidence, implementation, co-branded campaign, competitive response, or certification.

Open assets

Marketing center

Campaign plays with metrics

Campaigns define audience, action, and success metric so partner marketing drives pipeline instead of decorative content.

Start a campaign packet

Customers and contacts

Pipeline records built for proof

Track account, buyer, need, stage, owner, evidence, commercial path, and written authorization so partner-led work is auditable.

Register customer motion

Brand rule: Butterfly can reference its Okta Activate tier, OIN listing, and Partner Community access. Do not imply Okta endorsement, resale authorization, or customer approval unless separately confirmed in writing.

Partner assets

Every asset exists to create the next customer action.

Partner content should not be a file dump. Each collection has a job: open the conversation, prove the gap, scope the work, reduce procurement friction, or certify delivery.

Recovery-first sales kit

Open the first customer conversation around identity recovery risk, not generic backup.

  • One-page partner overview
  • Recovery-first pitch deck
  • Executive email opener
  • No-slides discovery script

Audit readiness kit

Help security and GRC buyers connect restore proof to audit evidence.

  • SOC 2 / HIPAA / PCI / NIST / ISO / CIS mapping
  • Restore drill evidence checklist
  • Signed audit-pack explainer
  • Board-ready risk summary template

Implementation kit

Give delivery partners a repeatable path from OIN install to first validated backup.

  • OIN install checklist
  • Backup coverage worksheet
  • SSO/SCIM validation worksheet
  • Workflows recovery inventory

Co-branded campaign kit

Let partners launch campaigns without waiting on bespoke copy or design.

  • Partner landing-page copy blocks
  • LinkedIn post set
  • Webinar abstract
  • Email sequence

Competitive response kit

Answer why Butterfly is different when buyers compare audit-only, backup-only, or enterprise-only tools.

  • Why change / why now / why Butterfly
  • Common objections
  • Competitor comparison worksheet
  • Procurement FAQ

Certification kit

Move delivery partners from interest to trained, evidenced, and reviewable execution.

  • Training path checklist
  • Replica Okta lab blueprint
  • Capstone evidence rubric
  • Delivery guardrails

Marketing center

Campaign plays partners can launch without waiting.

Each campaign ties audience, message, call to action, and success metric together so partners can measure movement instead of just publishing content.

Okta restore drill offer

Audience
Okta admins, IAM leads, CISOs, GRC teams
Action
Offer a fixed-scope restore drill with before/after evidence.
Success metric
Booked drill or readiness assessment

Audit evidence sprint

Audience
Companies approaching SOC 2, HIPAA, PCI, ISO, NIST, or CIS review
Action
Lead with evidence gaps, audit-pack output, and recovery proof.
Success metric
Audit-pack request or security review call

SCIM and access continuity review

Audience
Teams rolling out SSO, SCIM, Lifecycle Management, or app assignment changes
Action
Package setup validation with backup coverage and deprovisioning evidence.
Success metric
SSO/SCIM scope request

Incident-response retainer attach

Audience
IR firms, MSSPs, vCISOs, cyber insurers
Action
Add identity recovery checks to existing incident readiness work.
Success metric
Managed resilience pilot

Workflows continuity review

Audience
Okta Workflows customers with fragile automations
Action
Inventory automations that would be painful to rebuild under pressure.
Success metric
Workflows recovery map

Executive resilience briefing

Audience
CIOs, CTOs, CISOs, boards, regulated operators
Action
Turn technical backup posture into recovery time, audit risk, and control evidence.
Success metric
Executive follow-up or design-partner intro

Customers and contacts

Track the fields that turn partner activity into revenue.

Customer and contact records are useful only if they drive the next action. Butterfly tracks buyer context, evidence, stage, consent, and commercial routing so partner-led work stays clean.

Minimum useful record

Account, buyer, need, stage, next action, evidence link, partner owner, and written authorization status.

Account

Company name, domain, industry, region, Okta/Auth0 footprint, and regulated environment.

Buyer

Primary business owner, technical owner, economic buyer, partner owner, and approval path.

Need

Restore gap, audit deadline, implementation project, incident concern, or managed-service motion.

Stage

New, qualified, discovery, scoped, proposed, pilot, closed, held, or partner-delivered.

Next action

Meeting, demo, OIN install, SSO/SCIM validation, backup run, restore preview, or audit pack.

Evidence

Screenshots, backup IDs, restore-preview IDs, audit logs, scope docs, and approval notes.

Commercial

Package, plan, estimated value, referral eligibility, partner fee, close date, and renewal owner.

Consent

Customer authorization, partner-of-record approval, data handling boundary, and written change control.

Operating loop

The portal pattern is simple: record, route, prove, govern.

1. Register the customer context

Capture the account, buyer, identity provider, urgency, partner motion, and first requested outcome.

2. Attach the right assets

Match the account to a sales kit, campaign play, service package, integration checklist, or certification path.

3. Prove technical progress

Move from conversation to OIN install, backup run, restore preview, SSO/SCIM validation, or audit-pack evidence.

4. Keep partner status clean

Separate referral, reseller, delivery, certification, production access, and customer-change authority.

Training queue

Assets teach. Certification proves.

Partner training should be visible, staged, and connected to the capstone. Marketing teams learn how to position recovery. Delivery teams prove they can operate safely.

Recovery-first positioning
OIN install and scope model
Backup and restore-preview workflow
SSO/SCIM validation
Workflows recovery mapping
Compliance evidence generation
Replica Okta capstone
Customer handoff and claims guardrails

Butterfly ↔ partner communication

One async record for every partner motion.

Communication between Butterfly and partners should be guided, evidence-based, and repeatable. The request record becomes the starting packet; follow-on updates use the same structure so sales, delivery, certification, and managed-service motions stay aligned.

1. Submit the packet

Use the guided request as the Butterfly ↔ partner communication record: motion, customer domain, scope, evidence links, owner, and requested next step.

2. Keep the thread async

Use the same guided request path for updates, scope changes, pilot context, capstone artifacts, or deal-registration changes so the record stays auditable.

3. Continue with assets

The submitter can keep moving through public docs, demo, service catalog, trust artifacts, and capstone prep without waiting for a person.

4. Gate authority separately

Reseller rights, certification badges, discounts, production access, and customer-change authority still require written terms and evidence.

Guided request

Start a partner packet with the right assets.

Register the motion, account, buyer, next action, and evidence context. The submitter can continue immediately with partner assets, campaigns, services, trust artifacts, and certification prep.

Keep moving now

Submit the form, then continue immediately with motion-specific assets. A person is not required for routing, first proof steps, docs, demo, trust artifacts, package review, or capstone prep.

Communication packet

Treat this as the first Butterfly ↔ partner message. Add customer domain, motion, requested next step, owner, and links to evidence or capstone artifacts in the notes field. Use the same guided request path for follow-up updates.

This creates the routing and communication record, then unlocks the next guided path. Contractual status changes - reseller status, certification badges, production access, discounts, or customer-change authority - still need written terms and evidence.